Our Blog

Capitec's Market Offering and How It Differentiates Itself from its Competitors

Capitec creates value for its brand and its consumers that are driven by consumer insight Capitec bank was established in 2001 and is now a well-known South African brand (Capitec 2011: 10). Capitec describes themselves as “A unique and innovative bank that focuses on technologically driven, simplified solutions to retail banking.” Through thorough research, the […]

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What convinces people to click on your Ad? – The BJ FOGG Behavior Model

You are running a Facebook advertisement and it just doesn’t convert. Why is that? There is an image and there is your ad copy. Your image is the first thing that will catch the viewer’s eye. Images account for 75-90% of the effectiveness of a Facebook ad. I will post a blog soon about effective […]

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How well do YOU know your clients?

How Yoco understood what major banks did not How well do you know the state of mind your readers are in when they land on your page. How well do you really know your customers? What are their triggers and what are their frustrations? Yoco is a company that helps business owners process credit card […]

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Landing Page Design: Do visitors leave your site? Here is why

Clear and Effective Landing Page Design Clear and effective landing page design is so important Clients are spending thousands of dollars on getting leads and acquiring traffic, yet they forget to look at what is right in front of them. Their landing pages. They spend the biggest part of their budget to bring prospects to […]

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How you can use the ascension model to rock your sales and bump up your profits (hint: it is not running more ads)

Are you struggling to increase your profit and get more clients? You're not alone. Let me tell you about the Value Ladder and the Ascension model. Really, these are two concepts many of us know already but never saw in perspective and how we can apply this to the tourism industry. When I started out […]

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